Capital Campaigns
Feasibility Studies
At NewSouth AssociatesNS, we view the Feasibility Study as a mandatory step in the campaign planning process. This study should take place after the board goes through its long-range strategic planning but before a campaign is announced to the public. Your institution may have the best of intentions and wonderful projects on the drawing board; however, if your constituents feel that the goals are misguided or are not worthy of their support, your efforts to raise money will surely fail.
Our feasibility study methodology has proven successful in numerous schools, churches, and non-profit institutions, as it is a highly individualized, detailed process. As consultants and, thus, objective interviewers, we are able to engage prospects in confidential, meaningful dialogue about the institution’s vision, goals, and fundraising plans. We are also able to discover their giving parameters and individual philanthropic interests. Through the Feasibility Study, our goal is to ascertain whether:
- The institution is deemed worthy of support by its constituents.
- The institution’s constituents accept and endorse the proposed projects as critical to future success and, if applicable, as a way to enhance the institution’s overall enrollment.
- The institution’s goals are reasonably important to prospects in relation to their other philanthropic interests.
- The level of giving necessary for success truly exists among your constituents and the standards of giving are validated.
- The institution is able to organize a group of influential, interested leaders to assume responsibility for the campaign.
In some cases, we are able to make specific asks during the interview, giving you a jump-start on your fundraising efforts.
The comprehensive written report that you receive at the end of the study will provide an aggregate view of the information we obtain; in addition, we provide individual reports and confidential memorandums on the prospects we interview.
For more information about our feasibility study process, please contact us.