Assessment & Consulting
Media Consulting & Planning
Even before tragic events like Columbine and September 11th, because of the complexity of their operations and the emotionally charged issues surrounding children, schools are faced frequently with crisis situations. Even if a school has not yet had to deal with a crisis involving students or faculty, an incident is an ever-present possibility. The range of potential crises is nearly limitless, from accidents involving students or faculty, to natural disasters, to student, faculty, or staff misconduct.
NewSouth AssociatesNS, through its consultants and affiliates, can provide strategic and crisis planning before an incident occurs. Seminars and workshops on media relations are available and are invaluable in training administrators, staff and Board members in sound techniques for managing information during a crisis. NewSouth AssociatesNS can assist schools in drafting or refining crisis plans for use in an event of an emergency, and can help develop strategies to promote effective communications with a school’s various constituencies.
If a crisis has already erupted, NewSouth AssociatesNS can provide counsel during the early hours and days of the event. This narrow window of time is critical in shaping public perception of both the crisis and the institution’s response. In its advisory role, NewSouth AssociatesNS can provide counsel both via telephone and email and on site if necessary. Schools may choose to purchase services either by the hour or through an annual retainer of the company.