Assessment & Consulting
Enrollment Management Consulting
Enrollment management is far more than greeting families with enthusiasm and following through carefully as they consider your school, though that’s a great first start. From the initial contact to the point of closing, a school must do everything possible to put its best foot forward in the admission process. And, following a commitment on the part of the family, great care should be taken to afford a smooth transition into the school community. Effective and regular communication, a servant-leader attitude toward the families who make up a school’s constituency, and consistent reminders of your school’s value for the tuition paid help create loyal customers who identify with the school throughout their adult years. The ultimate goal for all schools is to have the longest possible waiting lists for every grade, and – depending upon its mission – choose families over individuals, for it is the full family – well served by the school – that makes the greatest long-term commitment to any educational institution.
In an increasingly competitive marketplace where prospective families have become sophisticated educational consumers, schools have had to develop more and more complex strategies for managing their enrollments. The complicated interrelationship of admissions calendars, open houses, testing, financial aid, and enrollment contracts can bedevil even the most established institutions, particularly where prospective students are applying to competing schools in a given market. NewSouth AssociatesNS can work with Admissions and Financial Aid offices, along with the school administration and board, to analyze and improve the enrollment management of a school.